Interview with Eleanor Beaton. Vision, ambition and a new business model for growth.

Your vision is revealed to you, step by step, insight by insight and thread by thread.

Eleanor Beaton shares her magnetic and clear vision for advancing gender equity by helping women entrepreneurs grow thriving businesses. Her vision guides everything she and her team at Safi Media do. She believes women entrepreneurs are the key to advancing global gender equity and a sustainable, healthy planet. As a woman founder and leader, learning to believe in yourself and your envisioned future is an evolving process. Aligning your ambition with commitment, actions and practice, your vision is revealed to you, step by step, insight by insight and thread by thread. Eleanor believes that creating, nurturing, growing and evolving your business is the epitome of the feminine in action.

“Ambition is the tug of my soul inviting me to pursue something so that it can manifest more of who it is.”

Team Safi’s mission to double the number of women entrepreneurs who scale past $1M in revenue by 2030 is palpable. So why a million in revenue? Eleanor explains that less than 2% of women-owned businesses cross the million-dollar mark. When a woman’s business reaches this revenue milestone, she can build a team, provide employment for others, leverage her impact and build a legacy. At the heart of Eleanor’s commitment to advance women entrepreneurs to scale past a million in revenue is the necessary shift in how we think about think business growth. Growth and generating wealth through sustainability rather than through depletion allow us to have vitality and sustainability without depleting critical resources. 

Safi Media helps women scale their businesses by creating a JEWEL business, women growing through assets versus hustle. The JEWEL business model offers us more time to consider, be intentional, and have time for deep thinking and discernment.

Eleanor Beaton is the founder of Safi Media, an education & coaching company for women entrepreneurs. Eleanor and her team are committed to advancing global gender equity through women’s entrepreneurship, and they’re on a mission to double the number of women entrepreneurs who scale past $1M in revenue by 2030.

Eleanor shares how she created Safi Media from her own fiery ambition, and how she and her team help women find their own inner fire to grow their businesses and goals in a healthy way.

Society tells us that having ambition is inherently masculine, but Eleanor discusses how healthy ambition is actually innately feminine, and creating a business is one of the most feminine acts there is to pursue.

“Ambition is the tug of my soul inviting me to pursue something so that it can manifest more of who it is”

Team Safi’s mission to double the number of women entrepreneurs who scale past $1M in revenue by 2030 is palpable. So why a million in revenue?  As Eleanor explains less than 2% of women owned businesses actually cross the million dollar mark. When a business reaches this revenue milestone they have an opportunity to build a team, provide employment for others, leverage their impact and build legacy. 

At the heart of her commitment to advance women entrepreneurs to scale past a million in revenue is the necessary shift in how we think about think business growth. Growth and  generating wealth through sustainability rather than through depletion, allows us to have vitality and sustainability without depleting critical resources. 

Safi Medi helps women scale their business through by creating a JEWEL business, women growing through assets versus hustle. The JEWEL business model offers us more time to consider, to be intentional and have time for deep thinking and discernment. Through this new model, feminine model for business growth, women can scale their business, leverage their impact, have open time to consider, reflect and strategize without depletion.

Some of the insights we cover are:

  • Embracing the power of aligning vision with  ambition 
  • Trusting you vision is an evolving process, paying attention, taking consistent action, your vision is revealed over time
  • Having bigger goals and desires and giving ourself permission to pursue them  to make a bigger impact on the world.
  • Why it’s critical for women founders to reconnect with and trust our innate creativity.
  • Utilise storytelling as a tool to grow your business.
  • Protecting your energy by setting healthy boundaries.

Resources Mentioned:

  • Hiro Boga
  • The Heroines Journey by Maureen Murdoch

Learn more about Eleanor and her work by visiting: https://safi-media.com/

Listen to more of Eleanor’s insights on her podcast Power + Presence + Position: https://safimedia.co/podcast/

Instagram: https://www.instagram.com/eleanorbeaton/

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